I I ideated and designed ume for UC Berkeley’s DESINV 198 class, Brand Identity and Graphic Design. I developed color schemes, logo variations, and multiple assets.
Ume is a company that aims to find a balance between sustaining the traditions of tea culture and modernizing it by giving it a new form of enjoyment. It sells tea scented candles and reed diffusers to help users relax and alleviate feelings of anxiety and stress, emphasizing how making and enjoying a cup of tea can become a moment of tranquility to escape from everyday life.
I used Adobe Photoshop and Adobe Illustrator to create the illustrations and mockups for my brand.
